LEO BURNETT / 2018
EQ Bank offers a higher interest rate of 2.3% compared to the 1.8% the big 5 currently offer. That 0.5% makes a big difference to people’s savings.
Idea: Speed Up Your Savings. Takeover YouTube’s trending business and financial news videos for a day and slow down the default play speed to 0.5—a big change people will immediately notice.
Recognition:
National Advertising Challenge – Bronze – Digital
Today, everything is designed to be fast, easy and require as little effort as possible. Finding time to add movement and activity to our lives can be difficult. Any additional movement we make can create a positive Degree of Difference to our health.
Idea: Take the long way. Provide Google Maps users with a more active way to get to their destination by adding park paths, uphill sections and longer routes.
